mdraeger design

Client: Jennifer Lewis

I wanted the cover to reflect the whimsical, attention-grabbing style frequently seen on food trucks. I was also looking for a lively, carnival-style type treatment that would appeal to the prospective food truck owner.

Client: Erin Weber & David Sullivan

Erin & David were having an outdoor, picnic style reception to celebrate their small July wedding. We wanted something with a vintage style that incorporated their love of bicycles. I chose letterpress for the printing to help reinforce the vintage style. The final piece ended up being a single folded card with a perforated RSVP postcard.

Client: Jennifer Lewis

I wanted an image that suggested food preparation without being too specific to a particular area of expertise. I also like that the empty bowl suggests the idea of new possibilities and a fresh start, which I thought appropriate for an audience of entrepreneurs.

Client: OCS HomeCare

There was an internal decision to move the website to a new CMS, one that would better integrate with other software and allow for a bit more flexibility. This gave me an opportunity to refresh the design and add a few features that I’d been wanting to integrate. Among these, a slider banner on the homepage that would allow us to more effectively use that real estate and integration of some of the social networking sites.

Client: OCS HomeCare

We needed to do a direct mail postcard for a campaign highlighting the time-sensitive nature of a product addressing a government-mandated change in the industry. A lot of the other agencies were focusing on a scare-tactic approach, so we went a different direction. I like the way this image compliments our branding colors. It transitioned nicely into banner ads on the website as well.

Client: Blitz Marketing

I was hired to design a logo for a new marketing firm, specializing in mid-stream marketing (basically filling the gaps in their client’s marketing departments, doing special projects, etc.) The company is run by some fabulous, dynamic women. This, combined with the World War II associations of their name, made me look for something bold with hints of vintage and sophistication with their typeface and color selection. The symbol adds the sense of forward movement and gives it a dynamic quality.

Client: OCS HomeCare

I needed to re-design the logo for an industry-leading board of advisers in the hospice space. I modified the icon from the hospice data sheet and streamlined the type treatment. I wanted to give it a more sophisticated, modern quality.

Here’s what we started with:

And here’s the new and improved version:

Client: OCS HomeCare

I needed to design a system of product datasheets. It needed to be able to be mixed and matched for the different types of audiences that the company addressed. I utilized a system of icons to tie them together and made different sheet heights so that they could be stacked in a folder. We had blank sheets printed at a local printer, so that content could be updated as needed.

Featuring my fabulous icons:

The folders were a basic gloss white folder that we ordered online, but with an added twist.
I had custom vinyl decals with the company logo done in gloss white and applied them to the folders:

The end result is subtle, but sophisticated:

Client: OCS HomeCare

I needed a series of icons that would unify our collateral system. I started by brainstorming concepts with the rest of the marketing team and then expanding them into various illustrations that we then sent around various departments of the company for feedback. The result is a clean, graphical representation of the various solutions provided by OCS HomeCare. I’ve shown them here both in black and white and paired with their corresponding brand color.

Client: OCS HomeCare

We wanted to promote a product that deals with a “blackout” of information that was temporarily not being provided by a government agency. So, we came up with the idea of little key-chain flashlights with our company logo on them. In order to make them look a little more special, I also created a series of labels to put on the outside of the boxes.