mdraeger design

Client: OCS HomeCare

There was an internal decision to move the website to a new CMS, one that would better integrate with other software and allow for a bit more flexibility. This gave me an opportunity to refresh the design and add a few features that I’d been wanting to integrate. Among these, a slider banner on the homepage that would allow us to more effectively use that real estate and integration of some of the social networking sites.

Client: OCS HomeCare

We needed to do a direct mail postcard for a campaign highlighting the time-sensitive nature of a product addressing a government-mandated change in the industry. A lot of the other agencies were focusing on a scare-tactic approach, so we went a different direction. I like the way this image compliments our branding colors. It transitioned nicely into banner ads on the website as well.

Client: Blitz Marketing

I was hired to design a logo for a new marketing firm, specializing in mid-stream marketing (basically filling the gaps in their client’s marketing departments, doing special projects, etc.) The company is run by some fabulous, dynamic women. This, combined with the World War II associations of their name, made me look for something bold with hints of vintage and sophistication with their typeface and color selection. The symbol adds the sense of forward movement and gives it a dynamic quality.

Client: OCS HomeCare

I needed to re-design the logo for an industry-leading board of advisers in the hospice space. I modified the icon from the hospice data sheet and streamlined the type treatment. I wanted to give it a more sophisticated, modern quality.

Here’s what we started with:

And here’s the new and improved version:

Client: OCS HomeCare

I needed to design a system of product datasheets. It needed to be able to be mixed and matched for the different types of audiences that the company addressed. I utilized a system of icons to tie them together and made different sheet heights so that they could be stacked in a folder. We had blank sheets printed at a local printer, so that content could be updated as needed.

Featuring my fabulous icons:

The folders were a basic gloss white folder that we ordered online, but with an added twist.
I had custom vinyl decals with the company logo done in gloss white and applied them to the folders:

The end result is subtle, but sophisticated:

Client: OCS HomeCare

I needed a series of icons that would unify our collateral system. I started by brainstorming concepts with the rest of the marketing team and then expanding them into various illustrations that we then sent around various departments of the company for feedback. The result is a clean, graphical representation of the various solutions provided by OCS HomeCare. I’ve shown them here both in black and white and paired with their corresponding brand color.

Client: OCS HomeCare

We wanted to promote a product that deals with a “blackout” of information that was temporarily not being provided by a government agency. So, we came up with the idea of little key-chain flashlights with our company logo on them. In order to make them look a little more special, I also created a series of labels to put on the outside of the boxes.

Client: OCS HomeCare

We had the opportunity to include a marketing piece in a trade show’s registration bags. I designed this little booklet to stand out, with it’s bright colored cover and strong use of type. The unique size will also stand out among the more traditionally sized brochures. A small run of these were produced in-house and then a larger run was done by a local printer.

Client: OCS, Inc.

For the first quarter company meeting, the CEO asked me to design a booklet that would outline the talking points of the meeting, using the theme: “Leaning into Success”. She wanted something “cool” that employees would want to hang onto. I had a very quick time line to turn this around, so I decided to do a folded piece that we could print in-house on tabloid paper. To make the theme work, I looked at sports imagery that supported the leaning metaphor, such as skiing or surfing. I selected the cover image because it complemented our color scheme and made the booklet so inviting to pick up.

Client: OCS HomeCare

Because the company attends numerous tradeshows throughout the year, we wanted a series of banners that would allow us to provide more targeted messaging. Because our booth design color is so saturated, I chose to do the banners using our branding colors on white backgrounds.