1
Aug
2010
Client: OCS HomeCare
There was an internal decision to move the website to a new CMS, one that would better integrate with other software and allow for a bit more flexibility. This gave me an opportunity to refresh the design and add a few features that I’d been wanting to integrate. Among these, a slider banner on the homepage that would allow us to more effectively use that real estate and integration of some of the social networking sites.





Web design | No Comments » | Tags: design makeover, healthcare technology, website
15
Jun
2010
Client: OCS HomeCare
We needed to do a direct mail postcard for a campaign highlighting the time-sensitive nature of a product addressing a government-mandated change in the industry. A lot of the other agencies were focusing on a scare-tactic approach, so we went a different direction. I like the way this image compliments our branding colors. It transitioned nicely into banner ads on the website as well.


Print/Collateral | No Comments » | Tags: direct mail, healthcare technology, postcard, print design, special occasion
9
Apr
2010
Client: Blitz Marketing
I was hired to design a logo for a new marketing firm, specializing in mid-stream marketing (basically filling the gaps in their client’s marketing departments, doing special projects, etc.) The company is run by some fabulous, dynamic women. This, combined with the World War II associations of their name, made me look for something bold with hints of vintage and sophistication with their typeface and color selection. The symbol adds the sense of forward movement and gives it a dynamic quality.

Logos/Branding | No Comments » | Tags: branding, logo design
23
Mar
2010
Client: OCS HomeCare
I needed to re-design the logo for an industry-leading board of advisers in the hospice space. I modified the icon from the hospice data sheet and streamlined the type treatment. I wanted to give it a more sophisticated, modern quality.
Here’s what we started with:

And here’s the new and improved version:

Logos/Branding | No Comments » | Tags: branding, design makeover, healthcare technology, logo design
10
Mar
2010
Client: OCS HomeCare
I needed to design a system of product datasheets. It needed to be able to be mixed and matched for the different types of audiences that the company addressed. I utilized a system of icons to tie them together and made different sheet heights so that they could be stacked in a folder. We had blank sheets printed at a local printer, so that content could be updated as needed.


Featuring my fabulous icons:

The folders were a basic gloss white folder that we ordered online, but with an added twist.
I had custom vinyl decals with the company logo done in gloss white and applied them to the folders:

The end result is subtle, but sophisticated:

Print/Collateral | No Comments » | Tags: collateral, healthcare technology, print design
9
Mar
2010
Client: OCS HomeCare
I needed a series of icons that would unify our collateral system. I started by brainstorming concepts with the rest of the marketing team and then expanding them into various illustrations that we then sent around various departments of the company for feedback. The result is a clean, graphical representation of the various solutions provided by OCS HomeCare. I’ve shown them here both in black and white and paired with their corresponding brand color.


Logos/Branding | No Comments » | Tags: branding, healthcare technology, information design, logo design, special occasion
15
Feb
2010
Client: OCS HomeCare
We had the opportunity to include a marketing piece in a trade show’s registration bags. I designed this little booklet to stand out, with it’s bright colored cover and strong use of type. The unique size will also stand out among the more traditionally sized brochures. A small run of these were produced in-house and then a larger run was done by a local printer.


Print/Collateral | No Comments » | Tags: booklet, branding, collateral, healthcare technology, print design
5
Feb
2010
Client: OCS, Inc.
For the first quarter company meeting, the CEO asked me to design a booklet that would outline the talking points of the meeting, using the theme: “Leaning into Success”. She wanted something “cool” that employees would want to hang onto. I had a very quick time line to turn this around, so I decided to do a folded piece that we could print in-house on tabloid paper. To make the theme work, I looked at sports imagery that supported the leaning metaphor, such as skiing or surfing. I selected the cover image because it complemented our color scheme and made the booklet so inviting to pick up.



Print/Collateral | No Comments » | Tags: booklet, event, healthcare technology, print design, special occasion
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